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Apple is working on a self-driving car

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Apple confirmed that the company is investing in building a self-driving car. In a letter to US transport regulators, Apple said it was "excited about the potential of automated systems in many areas, including transportation".

“The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation,” the letter from Steve Kenner, Apple’s director of product integrity, to the head of the National Highway Traffic Safety Administration (NHTSA) stated.

Steve Kenner, said the firm wanted to "help define the best practices for the industry".Mr Kenner wrote: "To maximize the safety benefits of automated vehicles, encourage innovation, and promote fair competition, established manufacturers and new entrants should be treated equally."

"Apple looks forward to collaborating with NHTSA and other stakeholders so that the significant societal benefits of automated vehicles can be realized safely, responsibly, and expeditiously."

Tesla, Ford and Volvo are among a number of companies who are developing self-driving vehicles. 

Apple has registered a trio of auto-related top-level domain names, including apple.car, apple.cars and apple.auto.

Apple has aggressively recruited engineers and other talent from Tesla, Ford, GM, Samsung, A123 Systems, Nvidia and elsewhere to work on the rumored "Apple Car" project, which has allegedly been called "Project Titan" internally. Electric motorcycle startup Mission Motors even ceased operations after losing employees to Apple.

 

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